World Super Series Masters Final 2008

The World Super Series Masters is the main individual tournament in the Badminton World Federation's annual calendar. It offers sponsors an association with an exciting and popular sport and extensive exposure worldwide through television and media coverage. Badminton is a very television friendly sport as viewers can follow the pace and action of the game clearly. Venues are also visually attractive on television as the Badminton World Federation has introduced strict rules and guidelines on the colour scheme of court settings and players apparel.

Image-wise, badminton is an excellent promotional and marketing tool for sponsors and television broadcasters as the sport itself is fast and exciting, devoid of hooliganism, scandals and corruption with a wide following among the middle and upper income bracket.

Asia, which is expected to drive the world economy in the next decade, is the world superpower in the sport of badminton. The leading badminton playing countries in the world are the key markets of China and Asean (specifically Malaysia, Indonesia, Singapore, Thailand). The other main badminton countries are Korea, India, Denmark and England.

These countries have dominated the world events like the Thomas Cup (equivalent of the FIFA World Cup), the World Super Series Masters and the Olympic Games badminton events. At the 2004 Olympic Games in Athens, Asia swept all five gold medals at stake with China winning 3, South Korea 1 and Indonesia 1.

Final Chong Wei LEE Vs Peter Hoeg GADE

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Final Kien Keat KOO Boon Heong TAN Vs Jae Sung JUNG Yong Dae LEE

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Final Mi ZHOU Vs Chen WANG

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Final Eei Hui CHIN Pei Tty WONG Vs Vita MARISSA Liliyana NATSIR

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Final Thomas LAYBOURN Kamilla RYTTER JUHL Vs Nova WIDIANTO Liliyana NATSIR

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Semi Final Jae Sung JUNG Yong Dae LEE Vs Markis KIDO Hendra SETIAWAN

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Semi Final Chong Wei LEE Vs Taufik HIDAYAT

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Semi Final Eei Hui CHIN Pei Tty WONG Vs Jung Eun HA Min Jung KIM

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Semi Final Mi ZHOU Vs Tine RASMUSSEN

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Semi Final Thomas LAYBOURN Kamilla RYTTER JUHL Vs Sudket PRAPAKAMOL Saralee THOUNGTHONGKAM

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Semi Final Nova WIDIANTO Liliyana NATSIR Vs Anthony CLARK Donna KELLOGG

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Quater Final Mohd Zakry ABDUL LATIF Mohd Fairuzizuan MOHD TAZARI Vs Chris ADCOCK Robert BLAIR

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Quater Final Kien Keat KOO Boon Heong TAN Vs Markis KIDO Hendra SETIAWAN

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Day 1 Markis KIDO Hendra SETIAWAN Vs Tony GUNAWAN Candra WIJAYA

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Day 2 Sony DWI KUNCORO Vs Joachim PERSSON

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